CONSUME LESS CREATE MORE
“Bringing Japanese craftsmanship and aesthetics closer to you.”
In recent years, Japanese traditional crafts and local industries are in decline due to the aging of craftsmen and lack of successors.
We will create new value together by connecting our world-class sense of beauty and delicate unique technology with the new normal lifestyle.
A brand that creates products that will be loved for a long time together with craftsmen and manufacturers from all over Japan and creators in Japan and overseas.
We propose a new standard that is less but better.
"Better Fashion, Better Future".
Our aim is to realize a sustainable society through fashion.
The theme is "changing the negative perspective of modern fashion into a positive one".